Market Research Expertise

Alpha Analytics Services specialises in providing end to end market research and market research support services that help your organisation transform your data into decision making tools. Our market research consulting services provide a comprehensive, research-based view that is crucial for building business intelligence and overcoming market challenges.

Our research and data analyst have exposure about industry verticals such as Consumer Goods, Banking, Finance & Insurance, Retail & eCommerece, Food & Beverages, Healthcare, Life Sciences & Pharmaceuticals, Chemicals & Materials, Electronics, IT & Telecom, Automobiles & Aerospace, Office Equipment, Manufacturing, Travel & Leisure.

Our market research consulting services includes Customise Research Services, Customer Insights, Bench-marking Studies, Competitive Intelligence, End-User Analysis, Forecasting, Market Assessment & Market Entry, New Product Development, Partner and Vendor Analysis, Portfolio Optimisation, Pricing Analysis, Technology Assessment etc.

Types of Surveys Conducted

We design, program, and analyze a wide range of market research surveys, primarily across the following areas:
  • Advertising Effectiveness
  • Branding Studies & Brand Health/Positioning
  • Usage & Awareness (U&A)
  • Conjoint & Pricing Studies
  • Attitude, Purchase Intent & Media Consumption Behavior
  • Customer & Employee Satisfaction Surveys
  • Pharma-focused studies (40% of work): Brand Name Tests, Patient Tracking, Pricing & Concept Tests, Product Acceptance, A&U Studies
Our team executed 400+ AdHoc and Tracking studies last year across Consumer Goods, Telecom/IT, Healthcare, and Financial Services. Many projects were multi-country and multi-lingual, including complex conjoint and multimedia surveys. Currently, we collect 12,000–15,000 surveys per month through our in-house platform (AlphaSurveys) and trusted panel partners.

Our Data Analytics Expertise

Alpha Analytics specializes in end-to-end market research support, helping organizations transform data into actionable decision-making tools. Our team has cross-industry experience across Consumer Goods, BFSI, Retail, Healthcare, Pharmaceuticals, Chemicals, Electronics, IT & Telecom, Automobiles, Manufacturing, Travel & Leisure, and more.

We provide a wide range of services including Tracking Studies, Customer Satisfaction Surveys, Panel Research, Segmentation, Brand Health & Positioning, Concept & Product Tests, Ad Testing, Media Studies, and Brand Perception Analysis.

With state-of-the-art tools and 24/7 service support, we strive to be a trusted offshore partner for global market research firms. Our quality assurance processes ensure projects are delivered on time, within budget, and with consistent accuracy—backed by the expertise of our experienced data and statistical analysts.

Case Studies

Below are a few sample case studies that highlight our market research services in action.

Case Study 1 – Luxury Car Ad Effectiveness

Conducted across 5 EU countries in multiple languages, this study evaluated the impact of various advertising formats for 8 luxury car brands. The 60-minute survey, featuring multimedia content, yielded high-quality data and valuable insights.

Case Study 2 – Mobile Service Pricing Study

A North American mobile service provider sought optimal pricing strategies through a complex conjoint analysis. Utilizing our .Net/MS-SQL survey platform, the study incorporated dynamic attributes and real-time reporting, ensuring data integrity and client satisfaction.

Case Study 3 – Pharma Tracker Study

An extensive tracking study with over 150 pages of tabulation plans and a 200+ page questionnaire, currently in its 61st wave. The study involves multi-card ASCII data converted for analysis, with deliverables including tables, open-end coding, and Triple-S data files.

Case Study 4 – Social Media Sentiment Analysis

Implemented a dynamic system to analyze Twitter feeds, processing up to 1 million tweets daily. Utilized novel Bayesian models and sentiment distribution techniques to identify trending topics and user metrics, providing actionable insights for clients.

Case Study 5 – HR Analytics Transformation

Empowered HR departments by integrating analytics into decision-making processes. Utilized data science frameworks to optimize workforce productivity, hiring decisions, and overall organizational efficiency. The 60-minute survey, with over 42 MB of multimedia content, was executed seamlessly, delivering high-quality data that helped assess brand visibility and advertising effectiveness.

Case Study 6 – Financial Analytics for Risk Detection

Assisted financial institutions in analyzing disparate data sets to detect fraud, estimate portfolio risk, and address regulatory requirements. Implemented data science techniques to enhance decision-making and compliance. The 60-minute survey, with over 42 MB of multimedia content, was executed seamlessly, delivering high-quality data that helped assess brand visibility and advertising effectiveness.